Target Ticket

Commerce

Omni-channel

Target challenged us to concept and design an omni-channel video streaming service available through a responsive website, gaming consoles (XBox & Playstation), and smart TVs. The name for this product was Target Ticket. 

Movies for every moment.

The role of Target Ticket is to provide 'movies for every moment': ‘movies for a rainy day’, ‘movies for the family movie night’, 'movies for the road trip’, ‘movies for the kid melt-down’ etc.

Family first entertainment.

The service is family-friendly, and content from ‘Common Sense Media’ gives parents control over what kids can browse and watch.

The right movie, right away.

Saved playlists allow families to organize their favorite titles (e.g.“tantrum fixers”or “movies for a rainy day”), share their lists, and recommend movies and shows.

Curated special collections – including collections by age group or sub-genre – help families jump right to what they are looking for and discover movies that are similar to their favorites.

Design that hit the bullseye.

Where many entertainment experiences are the same, we created a simple, easy and intuitive experience that aligns with the Target brand.