Peraton

Campaign

Microsite

Peraton is well known and highly regarded within the defense sector. Unfortunately, few outside the industry are aware of who they are or what they do, which left us with a shallow talent pool to draw from.

So, we launched a campaign that served to both acquire talent while simultaneously building Peraton's brand. The campaign featured a mix of digital content, broadcast, physical ads and a website experience.

A highly polished broadcast television spot, that showcased the protection Peraton offers from micro to macro. From the smallest chip to the expanses of outer space.

Contextual OOH brings it home

The campaign played off the “Do The Can’t Be Done” tagline, and showcased the many impossible feats Peraton accomplishes on a daily basis in the name of national security.

Engaging OOH advertisements that touted our capabilities in high-traffic locations frequented by our target candidates and potential customers.

A handful of short vignettes were distributed throughout social media.

A slick microsite: Peraton.com/ready

Envisioned as an immersive experience, the microsite is packed with moments of delight such a parallax reveals that activate on scrolling, animated typography and sudden background shifts all underpinned by the “curtain reveal” effect. This design concept brought to life with Javascript and HTML/CSS code serves as the overall metaphor and its suggestive of the brand’s new positioning.