MasterCard Priceless Cities

Product Design

UX

The Priceless Cities mobile app allows cardholders to uncover unique experiences in cities around the world, and help them to connect with these locations in a deeper way: like a local.

Hyper Localized Experience

The ask was to create an app that elegantly offers customers contextual, unique, and hyper-local offers.

The home screen can suggest categories based on your location, date/time and eventually usage data. The navigation filter provides relevant tags that are unique to the city you’re in, for example “teatime” in London.

Two ways to browse a variety of offers and tips

Depending on the user’s browsing preference, a simple toggle on the bottom right allows them to explore offers through large and inspirational images or by what is closest to them.

The flexible design system and content strategy ensure that both big and small cities are easy to scan and feel lush with content.

Offer Detail

The purchase decision is solidified by presenting offer details on a very clear and scanable design.